How to Run Profitable Facebook Ads for Affiliate Offers (Step-by-Step Guide)

There are two main approaches affiliates take when running Facebook ads. One leads to lost money, while the other can bring in over $1000 per day in profit.

The key difference between success and failure often comes down to understanding Facebook's audience and their mindset when scrolling through their feeds.

By taking the right approach to lead generation and community building, you can achieve over $1,000 per day in profit. This article will walk you through the blueprint.


The Wrong Way: Direct Linking

Many affiliates create nice-looking ads and directly link them to the vendor's sales page. However, Facebook users are not typically in a "buyer's mode" when scrolling through their feeds.

Think of the average Facebook user as someone just killing time or socializing while waiting for something else.

They are not ready to buy no matter how good the offer is. Direct linking rarely works for Facebook ads.

Linking to a review page instead is a slight improvement, but still too aggressive for the average Facebook feed scrollers.

This type of hard sell does not convert Facebook traffic well.


The Right Approach: Lead Generation

To succeed in affiliate marketing through Facebook ads, you need to take a softer, lead generation approach. Here are the key steps:

1. Create an External Niche Site or Blog

Create a niche blog or microsite focused on delivering value around a specific topic area. Do not talk about the product you are promoting initially. Provide useful educational content related to the niche.

Each page and blog post should feature an opt-in offer for a free PDF report or cheat sheet that expands on the content. This lead magnet will capture emails for your list.

The report should provide even more helpful information to the reader. At the end, incorporate a soft sell for the offer you are promoting or recommend affiliate products that would be of interest.


2. Create a Niche Facebook Page

Set up a Facebook page specifically around your niche topic and blog. Do not mention the affiliate products. Populate the page with engaging images, infographics, articles, and other content.

Link these posts back to your external blog or site. The goal here is to provide value and build community, not direct sales.


3. Run Facebook Ads to Your Facebook Page

When running Facebook ads, send the traffic to your niche Facebook page posts rather than directly to your blog or offer page.

Write compelling ad headlines and incorporate attention-grabbing images. Model successful publication pages like BoredPanda and LadBible in tone and content style.


4. Encourage User Engagement

With this setup, your ads will drive highly targeted people to your Facebook page. When visitors come to your page, encourage them to like, comment on, and share your posts.

Consider running contests or sweepstakes to incentivise engagement. The more interaction your page achieves, the more free exposure you gain through users' news feeds.


5. Reduce Your Ad Spend Over Time

As your Facebook page grows and gains engagement, you can gradually decrease or even pause your ad investments. At a certain point, the community itself will drive more visitors through organic reach and shares.


Why Facebook Pages Are Critical for Affiliate Marketers

It's vital to leverage Facebook pages rather than sending all traffic directly to your site. Every page likes, shares, and comments turn into a powerful promotional engine.

Your content reaches the friends of people who engaged with your page. Imagine someone at a coffee shop liking your post or reacting to your video.

Instantly, this activity shows up in their friends' news feeds, leading to free exposure.


It's All About Engagement

Forget about direct sales on Facebook. Focus instead on creating posts and content your audience genuinely engages with through likes, shares, and comments.

Think about what would capture attention and reactions if you saw it in your own newsfeed.

Imagine the example of a person scrolling through Facebook at a restaurant. While a direct sale may be unlikely, engaging with a post from your page is easily achievable.

Consider the scenario where this person likes, comments, or shares a post from your page. This engagement reaches their friends, creating a snowball effect.

Some of these friends might be interested in the niche, opt-in, and potentially make a purchase. The cycle continues, leading to an avalanche of engagement.

Model your page messaging similarly to leading publishers like UNILAD, 9GAG TV, and Bored Panda.

Provide entertainment, information, or inspiration that people naturally want to react to and share without feeling they are being directly marketed or sold to.


Putting It All Together

In summary:

  1. Build an external niche blog focused on delivering value, not selling
  2. Create a Facebook page focused on the same niche
  3. Run ads to Facebook page posts to attract a targeted audience
  4. Encourage engagement through likes, shares and comments
  5. Earn more exposure/traffic as people interact with your page
  6. Reduce ads as organic reach grows

If you take this community-focused approach of providing value upfront rather than directly promoting affiliate offers, you can gain an audience that sticks around, engages, and ultimately converts down the funnel through your blog opt-ins.

This blueprint enables over $1,000 per day in potential profit through organic amplification and conversions over time.


Final Thoughts

Facebook ads and affiliate marketing absolutely can go hand in hand profitably by taking the proper strategic approach outlined above.

Focus on engagement over hard selling. Build audiences through value before promoting offers. Master these concepts for affiliate success on Facebook.


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