Top 10 Free AI SEO Tools to Level Up Your Strategy in 2024

SEO Pros love to talk about their "secret sauce" for rankings. But the truth is great SEO isn't so secret these days. With the rise of artificial intelligence, some incredibly powerful SEO tools are now completely free.

These AI-powered tools can analyze your web pages, generate fresh content ideas, improve your writing, and more. You just have to know where to find them!

In this post, I'll show you my top 10 favourite free AI tools for SEO. These gems will help you boost your website without spending a dime.

Let's dive in!


1. Claude - Your AI Writing Assistant

Meet Claude, your new virtual writing partner! Claude is an AI tool created by Anthropic to help humans generate and refine content.

Here are just a few ways Claude can assist your SEO writing:

  • Brainstorm topic ideas from scratch
  • Expand outlines into complete drafts
  • Revise existing articles to improve flow and clarity
  • Suggest ways to optimize paragraphs for readability and keywords
  • Answer specific questions to provide info for your articles

Think of Claude as your own personal AI copywriter. You provide the direction and Claude does the heavy lifting to save you time.

The key is using Claude as a collaborator while still maintaining control over the final output. The creative back-and-forth helps generate fresh ideas and perspectives.

Give Claude a try for your next post - you may be surprised at how quickly unique drafts come together!


2. Shortly AI – AI-Generated SEO Content

Don't have time to craft original content from scratch? Say hello to Shortly AI.

This nifty tool automatically generates blog posts and articles with the click of a button. Just enter a topic or keyword and customize settings like tone and length. Shortly AI outputs unique content in seconds.

The quality varies but I’ve found some impressively human-like articles. It’s an endless idea generator when you’re feeling uninspired.

Shortly AI won’t replace your own writing. But it’s great for getting initial drafts to revise later. The tool also sparks new angles and content ideas through its AI brainstorming.

Use Shortly AI to explore new topics you’ve never covered before. The AI might come up with a fresh approach compared to your usual perspective.

Don’t fully rely on the content it generates. But embrace Shortly to speed up your drafting and ideation process.


3. Semrush – Free Keyword Research

Now let’s dive into keyword research, the crucial foundation of any SEO strategy.

Understanding search intent and volume for keywords is key. That’s where Semrush comes in, offering free keyword research for up to 5,000 monthly searches.

Enter a topic and Semrush will show you:

  • Monthly search volume
  • Keyword difficulty scores
  • Top domains ranking
  • Related keywords and questions
  • Trends over time
  • And more!

These data-driven insights help you identify low-competition keywords to target in your content.

You can even see what keywords your competitors rank for and discover new opportunities.

Semrush fuels my entire keyword strategy and it’s 100% free up to 5k searches. Use it to expand your research beyond Google Keyword Planner.


4. Google Analytics – Your SEO Insights Hub

What’s the point of great SEO if you can’t track your results? Thankfully Google Analytics is free and packed with helpful reports.

GA allows you to:

  • See overall website traffic trends
  • Identify your top-performing pages
  • Track goal conversions and sales
  • Monitor traffic sources like organic search
  • Segment data like location, device type, etc.
  • Integrate directly with Google Search Console for full SEO insights

Create custom dashboards in GA tailored to your key metrics and goals. Track your SEO KPIs like rankings, traffic, engagement, and conversions.

Use the data to shape your strategy and prove the ROI of your efforts. Google Analytics brings it all together for free.


5. AnswerThePublic – Discover Search Intent 

Sometimes you need to get out of your own head when coming up with content ideas.

That’s where AnswerThePublic comes in. This free tool generates hundreds of questions related to any topic.

The questions are pulled from autocomplete APIs and search data. So it reveals genuine user intent - the questions real people are asking online.

I often find compelling angles from AnswerThePublic that I would never think of solo brainstorming. It pushes you beyond your biases to uncover fresh opportunities.

Use AnswerThePublic to discover FAQs and search intents you’re missing. Expand your content strategy beyond your own thinking.

It’s a goldmine of ideas when you’re feeling uninspired or stuck in a rut.


6. Grammarly – Optimize Your Writing

Now let’s discuss writing and optimization tools, starting with Grammarly.

We all make typos, grammar mistakes, and style errors when writing content. But these issues can hurt your SEO and credibility.

Grammarly is an AI proofreading tool that checks your writing for:

  • Grammar and spelling errors
  • Punctuation mistakes
  • Misused words
  • Tone and clarity problems
  • Plagiarism detection

The free version catches most major errors. Premium tiers provide more advanced style, clarity, and engagement optimization.

Bottom line: run all your articles through Grammarly before publishing. Let the AI spot issues you might miss on your own.

Clean, compelling writing is hugely important for both users and search engines. Don't let sloppy mistakes undermine all your hard SEO efforts.


7. Hemingway Editor – Improve Readability

For SEO, your content needs to be easy to read for both search engines and users.

That's where Hemingway Editor comes in. This free tool analyzes your writing to identify overly complex sentences.

It highlights issues like:

  • Long, dense sentences
  • Passive voice
  • Unnecessary adverbs
  • Complex phrases

The tool encourages you to simplify for clarity. This improves readability and helps search engines better digest your content.

Hemingway also gives your post an overall grade level score. Ideal for SEO is 7th-8th grade level writing using simple, direct language.

If you spot any red flags, edit your sentences to be crystal clear for readers and search bots alike.


8. CoSchedule Headline Analyzer – Craft Clickable Titles

Now let’s discuss headlines. Your title is so important for clicks, engagement, and SEO.

The CoSchedule Headline Analyzer gives you AI-powered feedback to create irresistible titles. It analyzes aspects like:

  • Emotional impact
  • Word balance
  • Click potential
  • Curiosity and interest

This helps you craft SEO headlines optimized for engagement. I run all my titles through this tool and almost always get valuable improvement suggestions.

Remember, your headlines need to draw readers in while also accurately reflecting the content. Use the AI insights to strike this balance and boost your CTR.

These little optimizations can have a big impact on your organic traffic and discovery in search.


9. Google Search Console – Monitor Your Progress

What good is amazing SEO content if you can’t track your search performance?

That's where Google Search Console comes in. Connect your website to see:

  • How pages rank for target keywords
  • Click and impression data
  • Indexing errors
  • Any manual penalties
  • Harmful links to disavow
  • New keyword opportunities

These insights allow you to monitor your SEO strategy and continuously improve. Search Console integrates with Google Analytics for the full picture.

Stay on top of any warnings or critical issues in the Search Console. Diagnose problems right away before they spiral out of control.

Think of it as your command centre for all things SEO. Best of all, it's 100% free!


10. Ahrefs Content Gap Tool – Find New Opportunities

Lastly, we have the Ahrefs Content Gap tool. It reveals "gaps" in your content coverage for a given topic.

Enter a target keyword and Ahrefs surfaces related terms that your current pages don't rank for. This highlights fresh opportunities to expand your content.

It's like getting keyword suggestions tailored to your existing site structure. The tool integrates nicely with Semrush and Search Console data as well.

Use the Ahrefs gaps to get ideas for your next piece of content. See what your competitors rank for that you don't.

The tool is totally free without any subscription needed. It's one of my secret weapons for content research!


Level Up Your SEO Strategy in 2024!

There you have it – 10 of my favourite free SEO tools and how to use them. From AI content assistants to analytics, these gems have you covered.

Spend time experimenting to see which options fit best into your workflow. Find the tools that enhance (not replace) your unique process.

At the end of the day, SEO still requires human creativity, strategy, and optimization. But AI can help accelerate your progress when used properly.

So put these free tools to work this year! Let me know which one becomes your new secret weapon. Just don't tell the other SEO pros I shared the inside scoop.


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